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                                     DOUGLAS  RUSHKOFF





                Author, Teacher, and Documentarian


                  Winner of the Media Ecology Association's

               Marshall McLuhan Award for Best Book:






  The program can be viewed in its entirety by clicking the you tube link below

http://www.youtube.com/watch?v=hPIMqldYcug  - DOUGLAS  RUSHKOFF





Winner of the first Neil Postman award for Career Achievement in Public Intellectual Activity, Douglas Rushkoff is an author, teacher, and documentarian who focuses on the ways people, cultures, and institutions create, share, and influence each otherís values. He teaches media studies at NYU and the New School University, serves as technology columnist for The Daily Beast, and lectures around the world.

His new book, Program or Be Programmed: Ten Commands for a Digital Age, a followup to his Frontline documentary, Digital Nation, is just out from OR Books. His last book, an analysis of the corporate spectacle called Life Inc., was also made into a short, award-winning film .

His ten best-selling books on new media and popular culture have been translated to over thirty languages. They include Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, Get Back in the Box: Innovation from the Inside Out and Coercion, winner of the Media Ecology Associationís Marshall Mcluhan Award for best media book. Rushkoff also wrote the acclaimed novels Ecstasy Club and Exit Strategy and graphic novel, Club Zero-G. He wrote a series of graphic novels for Vertigo called Testament, and is currently working on another book for Vertigo.

He has written and hosted three award-winning Frontline documentaries Ė The Merchants of Cool looked at the influence of corporations on youth culture, The Persuaders, about the cluttered landscape of marketing, and new efforts to overcome consumer resistance, and most recently, Digital Nation, about life on the virtual frontier.

Rushkoff writes a column for the music and culture magazine, Arthur. His commentaries have aired on CBS Sunday Morning and NPRís All Things Considered, and have appeared in publications from The New York Times to Time magazine. He wrote the first syndicated column on cyberculture for The New York Times and Guardian of London, as well as regular columns for Discover Magazine and The Feature.

Rushkoff is a PhD candidate at Utrecht Universityís New Media Program. He has taught regularly for the MaybeLogic Academy, NYUís Interactive Telecommunications Program, and the Esalen Institute. He also lectures about media, art, society, and change at conferences and universities around the world.

He serves on the National Advisory Board of the National Association for Media Literacy Education, the Board of Directors of the Media Ecology Association, The Center for Cognitive Liberty and Ethics, and as a founding member of Technorealism. He is on the Advisory Board of MeetUp.com and HyperWords . He has been awarded a Fullbright Scholarship, and Senior Fellowships by the Markle Foundation, the Center for Global Communications, and the International University of Japan. He served as an Advisor to the United Nations Commission on World Culture and regularly appears on TV shows from NBC Nightly News to Larry King and Bill Maher. He developed the Electronic Oracle software series for HarperCollins Interactive.

Rushkoff is on the board of several new media non-profits and companies, and regularly consults on new media arts and ethics to museums, governments, synagogues, churches, universities, and even Fortune 500 companies that are willing to listen to reason.

Rushkoff graduated magna cum laude from Princeton University, received an MFA in Directing from California Institute of the Arts, a post-graduate fellowship (MFA) from The American Film Institute, and a Directorís Grant from the Academy of Motion Picture Arts and Sciences. Heís finishing his dissertation on media literacy and gaming for University Utrecht. He has worked as a certified stage fight choreographer, an SAT tutor, and as keyboardist for the industrial band PsychicTV.





Two Nice Interviews

NPR/WBUR On Point, with Tom Ashbrook: tinyurl.com/rushkoffonpoint Heís a great and open-minded interviewer, and he undergoes an interesting journey over the course of the show.

BBC Outriders, with Jamilla Knowles. Sheís web smart and doesnít patronize her audience (the way many hosts feel the need to do when talking about tek-no-lo-gee, and Jamilla actually read and thought deeply the whole book before we spoke.


Posted on 3 November '10 by Douglas, under Uncategorized. No Comments.

Amazon Link



Posted on 31 October '10 by Douglas, under Uncategorized. No Comments.

National Association of Media Literacy Education

Their full name is a mouthful, but NAMLE is the link I send out more than any other. Thatís because the email I get more commonly than any other is the one from educators looking for ways of teaching media literacy Ė especially new media literacy.

Itís a large part of the reason I made my new book so small and screenage-friendly: I wanted to create a book that not only informs adults about the biases of digital media, but also provides a basis in digital media literacy for high school and college kids. If you teach a media studies class and need something short and sweet looking at the biases of digital media, please consider using this text. It is accessible, relevant, and it really does start great conversations.

NAMLE agreed, and has honored me not only by making me an advisory board member, but also by featuring Program or Be Programmed on their site, as well as a podcast interview with me about new media literacy. The publisher has also given NAMLE members a 10% discount.


Posted on 21 October '10 by Douglas, under Program or Be Programmed, kids/screenagers, media theory. 6 Comments.

Launch Party NYC

Iím doing a book launch talk and reception at ITP Ė one of the most special places in New York City. Please come and enjoy.

Friday October 15, 6p-8p. NYUís Interactive Telecommunications Program. 721 Broadway @ Waverly, 4th Floor.


Posted on 14 October '10 by Douglas, under Program or Be Programmed. No Comments.

Ten Commands, and then some

As promised at the end of Program or Be Programmed, I am providing a space for people to suggest Commands of their own after reading reading the book.

The Commands are not commandments, meant as orders from God to a population, but rather ways of taking command of any of the biases of digital media. The way to take command of digital mediaís asynchronous bias, for example, is not to be ďalways on.Ē

Here are the ten from the book. Iíll add some of the other contenders shortly, as well as brief explanations of these biases and commands.

Do Not Be Always On
Live in Person
You May Always Choose None of the Above
You Are Never Completely Right
One Size Does Not Fit All
Be Yourself
Do Not Sell Your Friends
Tell the Truth
Share, Donít Steal
Program or Be Programmed


Posted on 10 October '10 by Douglas, under Program or Be Programmed. 6 Comments.

Last Chance to Enroll in My Course

Iím teaching an online course over the next ten weeks based on the ideas in Program or Be Programmed, including readings by Kevin Kelly, Jaron Lanier, Sherry Turkle, Clay Shirky, Neil Postman, Tim OíReilly, Howard Rheingold, and more.

Youíll have the choice of reading whole books or brief excerpts, participating a little or a lot.

If you register anytime this coming week, you shouldnít miss anything. Check out http://www.maybelogic.org/courses.htm for details and registration.


Posted on 10 October '10 by Douglas, under Uncategorized. No Comments.

A New Excerpt

Reality Sandwich just posted a new excerpt from Program or Be Programmed. Itís a bit more utopian than most of what has gone up around the net so far, so I thought Iíd share it.

In the long term, if we take up this challenge, we are looking at nothing less than the conscious, collective intervention of human beings in their own evolution. Itís the opportunity of a civilizationís lifetime. Shouldnít more of us want to participate actively in this project?

Digital technologies are different. They are not just objects, but systems embedded with purpose. They act with intention. If we donít know how they work, we wonít even know what they want. The less involved and aware we are of the way our technologies are programmed and program themselves, the more narrow our choices will become; the less we will be able to envision alternatives to the pathways described by our programs; and the more our lives and experiences will be dictated by their biases.

On the other hand, the more humans become involved in their design, the more humanely inspired these tools will end up behaving. We are developing technologies and networks that have the potential to reshape our economy, our ecology, and our society more profoundly and intentionally than ever before in our collective history. As biologists now understand, our evolution as a species was not a product of random chance, but the forward momentum of matter and life seeking greater organization and awareness. This is not a moment to relinquish our participation in that development, but to step up and bring our own sense of purpose to the table. It is the moment we have been waiting for.



Posted on 8 October '10 by Douglas, under Uncategorized. 6 Comments.

Program or Be Programmed: The Video

Astra Taylor and Laura Hanna, the filmmakers behind Zizek! just put this short video together to help promote the ideas in Program or Be Programmed.


Posted on 6 October '10 by Douglas, under Uncategorized. 4 Comments.

Join me on Daily Kos, Sunday Morning

Sunday morning at 9am Eastern Iíll be participating in a discussion at DailyKos, courtesy of author and correspondent Mark Sumner. We will be talking about Program or Be Programmed, and the possibilities for a society that knows how to create its own future.

For those of you who havenít had any interactions with DailyKos other than watching its correspondents appear on MSNBC or NPR, I encourage you to come by and see how this place works. Itís a genuinely self-regulating web community dedicated to progressive politics and culture.



Posted on 2 October '10 by Douglas, under Uncategorized. 2 Comments.

Me, on the Rutgerís tragedy

Hereís me talking on Minnesota Public Radio about how the biases of digital media were in part responsible for amplifying a mean prank into a seemingly suicide-worthy attack:

My main point is not that digital media killed the poor college kid, but that two of digital mediaís biases contributed to the situation. First, digital media is biased toward distribution. Every digital image is as good as distributed from its creation. Second, digital media is biased toward desensitization. We donít feel the human impact of what we do- even though they are so tremendously amplified.

As a result, we get unpredictable results. And this is why we really do need to learn and then teach the biases of these media.


Posted on 1 October '10 by Douglas, under Program or Be Programmed. 4 Comments.





11:00 - 11:58 AM / (NYC Time)

Channel 34 of the Time/Warner, Channel 82 of the RCN & Channel 33 of the Verizon ViOS Cable Television Systems in Manhattan, New York.


The program can now be viewed in very good quality on the internet at time of cable casting at: www.mnn.org - (click "Watch MNN 1" at site)